about the brand

Hi! My name is Samia. I’m an NC raised, NYC based designer, and everything you see here is made by me and my (sick of me) sewing machine. 

A bit more about the brand, I started it back in 2020 and have been going ever since. When designing clothes, I honestly just think about what I’d enjoy wearing; what would make me feel comfortable, confident, authentic and unique. So if by wearing my clothes, I can make you feel any (or all) of those things, that makes me very happy.

Being Pakistani, I love the idea of bridging the middle ground between South Asian and Western wear to create a unique fusion experience. Clothes that you can wear in your everyday life, day and night, for everybody and every body, that'll hopefully be loved by you for years to come. Timeless, easy design.

Another pillar of my brand is transparency. I strive to build the brand with a deep care for maintaining ethical production and slow fashion. More on that here.

I’m happy you’re here,
x Samia