about the brand

Hi! My name is Samia. I’m an NC raised-NYC located designer. Everything you see here is made by me and my (sick of me) sewing machine.

A bit more about the brand, I started it back in 2020 and have been going ever since. When designing clothes, I honestly just think about what I’d enjoy wearing; what would make me feel comfortable, confident, authentic and unique. So if by wearing my clothes, I can make you feel any (or all) of those things, that makes me very happy.

Being Pakistani, I love the idea of finding the middle ground between South Asian and Western wear to create a unique fusion experience. Clothes that you can wear to a dawat or a dinner out in the city, clothes you can wear to Jummah but also to a picnic, and clothes that are for everybody and every body, that’ll be hopefully be loved by you for years to come.

Studying fashion & textiles in undergrad and honestly just learning about how extremely detrimental the fashion industry is to the environment, I care deeply about maintaining transparency throughout this whole thing. Although I don’t proclaim being a “sustainable” brand, I do take an extremely intentional approach and do my best to use materials that are better for the Earth, making everything to order so there’s minimal waste, maintaining ethical production (me to me, for now) and learning as I go.

I’m so happy you’re here. Enjoy x