Our Commitment to transparency & slow fashion
why should we care?
The fashion industry is currently detrimentally impacting its workers and environment. Increased demand leads to increased production which is causing unsafe working conditions, increased pollution, chemical run-off, gender inequality, unlivable wages, and so on. It is undeniable that the fashion industry cannot sustain its workers and the earth and change is needed. This is why we at Samia Usmani are working towards changing the way fashion is done.
Greenwashing is a term used to describe when companies are relaying misleading information to give the impression that they are working for the betterment of the environment. Claims that companies make about the environment are typically overstated or fabricated to give consumers the false impression that the company is ‘good.’ This is very typical of fast fashion companies because consumers are demanding better of companies and misleading consumers is the quickest way to keep their consumer base without making any real, sustainable change.
Our mission at samia usmani
We proudly celebrate South Asian fashion. Oftentimes in our industry, transparency is neglected in the face of quick consumption and high margins.
With the next generation of designers and consumers, it is our responsibility to change that narrative.
We want to pave the way for future and current designers to normalize transparent fashion. At Samia Usmani, we strive for honesty with our customers. This includes being socially and environmentally minded when sourcing materials, aiming to use them in their entirety, being honest about our products and pricing, and crafting made-to-order pieces to further reduce environmental impact.
Here’s what we’re doing:
We prioritize sourcing fabrics with low environmental impact. Our garments are proudly made by hand, in-house.
We aim for zero waste of materials, including fabrics, hardware, pattern paper, and packaging.
As of 2021, our garments are entirely free of polyester, except for necessary hardware components, which we use minimally.
We maintain transparent pricing to keep you informed about what you're buying.
In the ever-evolving world of slow and conscious fashion, our brand is committed to growing right alongside it. We're diving deeper into researching fabrics, production techniques, and the industry itself, and we’re happy for you to be apart of the journey. If you have any specific requests or questions, please reach out and let’s chat.
MADE BY HAND, WITH LOVE
The Samia Usmani brand isn't just about clothes; it's about providing individualism, beauty, inclusion, and transparency. My goal is to blend South Asian and Western wear, creating a fusion that fits into everyday life for you, while also being kind to the planet.
Just a gentle reminder: as of now, each piece is handmade by me, from start to finish. While I strive to get it 100% right in every order, the handmade process may result in slight variations such as minor size differences, which just shows that each piece is made by hand with lots of love and care.
Reach out with any questions or concerns or special requests (we customize!)