transparency & slow fashion

why should we care?

It’s no secret that the fashion industry is one of the highest polluting industries in the world. It contributes to chemical run-off, unlivable wages for its workers, pollution, unsafe working conditions— the list goes on. All just to fulfill the limitless demands of fast fashion cycles, contribute to mass consumption and produce high margins. 

Greenwashing is a term used in the fashion industry to describe companies relaying misleading information to customers. Oftentimes disguised as “sustainability”, they aim to give the perception of being ‘good’. Greenwashing is a common practice in the fashion industry. That’s why we’re doing things differently here.

 

Our mission

I proudly celebrate South Asian fashion, but oftentimes in our industry, transparency is neglected in the face of quick consumption and high margins.

With the next generation of designers and consumers, it is our responsibility to change that narrative.

Although I don't proclaim being a ‘sustainable’ brand since that word has many implications and nuances, I can proudly say that we are transparent here at Samia Usmani. I’ll always disclose the materials I'm using, telling you exactly how we price each item, who’s producing what, and more.

Here we believe slow fashion is valuable, and the future. 

  • I prioritize sourcing fabrics with low environmental impact. Our garments are proudly made by hand, in-house.

  • I aim for zero waste of materials, including fabrics, hardware, pattern paper, and packaging.

  • As of 2021, each garment is entirely free of polyester, except for necessary hardware components, which I use minimally.

  • I maintain transparent pricing to keep you informed about what you're buying.

In the ever-evolving world of slow and conscious fashion, our brand is committed to growing right alongside it. I’m constantly diving deeper into researching fabrics, production techniques, and the industry itself.

MADE BY HAND

Each piece is currently handmade with much love and care, making every creation truly one of a kind. The handmade process might mean slight variations, which are just a part of what makes your piece so special. Since every piece is made to order, some fabrics from past collections may no longer be available or be swapped out for a more ethical alternative.